In today’s digital world, online marketing has increased rapidly. It isn’t just an option anymore, it’s a necessity for growth, visibility, and stay competitive in the market. And when it comes to digital promotion, Google Ads stands out as one of the most powerful tools to reach your audience, drive traffic, and boost sales.
What Are Google Ads?
Google Ads is an online PPC (Pay Per Click) advertising platform by Google that allows businesses to promote their products or services on Google’s platforms like Google Search, Gmail, Youtube.
Why Is Google Ads Important for Businesses in Nepal?
More and more users are searching online for everything from hiking boots to financial services. With Google Ads, even a small business in Pokhara or Biratnagar can reach a customer browsing from Kathmandu or even abroad.
Benefits of Google Ads for Businesses
- Targeted Reach
- Measurable Results
- Cost-Effective Marketing
- Quick Results and Brand Exposure
How to Run a Google Ads Campaign (Step-by-Step)
Step 1: Setup a Google Ads Account
- Go to ads.google.com .
- Click “Start Now” and sign in with a Gmail account.
- Switch to expert mode option for more control.
- Set up business information(name and website domain) and billing information like billing country, currency, debit/credit card information.
Step 2: Define Your Campaign Goal
- Define your objectives for ads. Do you want website traffic, leads or brand awareness?
- Identify your audience who you want to target. Consider location, age, search behaviour.
Step 3: Create your first Campaign
- Now from Google Ads Dashboard, click to “New Campaign”, select your goals and choose campaign types (Search Ads, Display Ads, Video Ads, App Promotion).
- Setup campaign settings with proper campaign name. Choose the location (country or specific city) or use radius targeting if you’re a local business and language preferences.
- Setup a daily budget according to your needs.
- Choose bidding(CPC, CPA, maximize conversions) and set an ad schedule to define the specific days and times your ads should run.
Step 4: Create an Ad Group and Choose Keywords
- An Ad group contains related keywords and ads. Name it based on your product/service.
- Select keywords as keywords are search terms that trigger your ads. Conduct keyword research relevant to your business. Use tools like Google Keyword Planner. Consider match types: Broad, Phrase, Exact for better results.
Step 5: Write Your Ads
- Write Compelling ads. Highlights offers, benefits, and unique features. Add a call -to-action(CTA).
- Preview your Ad how it looks on search results.
Step 6: Setup Conversion Tracking (Optional but Recommended)
- Setup conversion tracking for measuring actions like purchases, form submissions, or calls.
- Go to Tools & Settings > Conversions > New Conversion Action in Google Ads and add the tracking code on your website.
- Link Google Analytics to Google Ads for better insights.
Step 7: Launch and Monitor the Campaign
- Double check your campaign settings, keywords and ad copy. If correct click “Publish” to launch the campaign. It may take a few hours for ads to go live after Google’s verification.
- Monitor performance on Google Ads dashboard. Check metrics like impression, clicks, conversions, cost.
Google Ads Advertiser Verification in Nepal
Google needs to verify identity and business verification before running ads to keep transparency, security and trust.
Document Requirements for Nepal
- National ID (Citizenship or Passport)
- PAN or VAT certificate for businesses
- Certificate of incorporation or registration (For Businesses)
- Billing address in Nepal
Submit these via the verification process in your Google Ads dashboard.
Tools to Optimize Your Google Ads
- Google Keyword Planner – For keyword ideas.
- Google Analytics – To track visitor behavior.
- Google Ads Editor – For managing multiple campaigns offline.
Global IME Bank’s ECOM Dollar Card for Google Ads Payments
Many Nepalese digital marketer and freelancers struggle spending in dollars due to limited international payment options. However with the Global IME ECOM dollar card they can easily make an international transaction upto USD 500 per year.
The Global IME ECOM Dollar Card is a prepaid card designed for online international transactions like online shipping, Google Ads, Facebook Ads etc.
Benefits
- Issued easily with minimal documents
- Supports USD payments
- Safe & Secure
- Real time loading via app
How to Get an ECOM Dollar Card from Global IME Bank?
You can get an ECOM Dollar Card online via Global Smart plus or visiting a nearest branch.
Step 1: Open a Global Smart+ mobile app.
Step 2: Navigate to the Hub section.
Step 3: Choose an ECOM card and select the types of card (virtual or physical).
Step 4: Upload PAN certificate (If you have not provided a PAN while opening a bank account) and click the Submit button.
Step 5: Wait for the approval. After approval you can load an amount from the Global Smart plus app and use it.
If you find it difficult via Global Smart Plus App you can visit the nearest branch with necessary documents (Citizenship and PAN documents).
Conclusion
Nepal is moving towards the digital economy and platforms like Google Ads help Nepali businesses the opportunity to reach both local and global audiences. With the Global IME ECOM Dollar Card, accessing global platforms like Google Ads and international e-commerce sites becomes simple and hassle-free.
FAQs
Can I use my normal debit card for Google Ads from Nepal?
No, most local NPR debit cards don’t support international payments. You can use an ECOM Dollar Card like the one from Global IME Bank.
What is the minimum budget to start with Google Ads in Nepal?
You can start with as little as NPR 500–1000. The more important thing is to monitor performance closely.
How long does it take to verify my Google Ads account from Nepal?
Usually 3–5 working days after submitting all required documents.
Is it safe to use ECOM Cards for international transactions?
Yes, Global IME Bank’s ECOM Card is designed for secure online transactions with fraud protection.
Can I run Google Ads for Facebook pages or YouTube channels?
You can use Google Ads to promote your Facebook page by linking to it, but your ad will not appear on Facebook itself. However, as YouTube is part of the Google Ads network, so you can directly run video or banner ads that appear on YouTube to promote your channel or videos.
How much dollar can I spend using the Global IME ECOM card?
You can spend 500 dollars per year as per guidance by NRB.
